Okay, I admit it. We got weird on this one. But what client to do it better with than Doritos? *Rabid and overprotective wild animals included in every bag.
Fresh breath is more than making a good impression. It is more than a better kiss. Oh, it is so much more.
Crispin Porter + Bogusky came to us with a problem. Let's face it, Volkswagen's Beetle is no longer the "people's car" that it was born to be. Its been niched into such a niche that its not even taken seriously nowadays. With its little flower holder, only teeny boppers and grandmas want one.
Our task was to change all that, without losing what makes the Beetle unique.
Crispin Porter + Bogusky came to us with an opportunity. They had turned Burger King's image on its head, and the King was a runaway success. But BK's official website was still a bland mess of corporate jibber jabber.
So we got ambitious, and exercised some good 'ole carpe diem on BK.com.
ZAGG makes skins for phones and laptops. Our reasoning was that if normal people could make incredibly unique uploaded designs for their phones, than unique people would make… whatever is more unique than unique.
So we built a campaign around that idea, and started a band.
People like to stay healthy, but they hate counting calories and servings. While I worked for V8's agency Young & Rubicam, I decided that V8 should count people's servings for them. If they were aware of their lack of vegetable servings, the natural result would be to either find a tomato to munch on, or drink a V8.
We went to a bunch of inner city nurseries and offered them reasonable talent rates and extendable benefits to showcase the tender yet stinging nature of Long's Horseradish.
Lomography is the art of imperfection in photography. In an age of digital sterilization of the classic film-developed photo, light leaks, lens imperfections, and vignetting is a thing of the past. We say too bad, and bring back the spontaneity of the old days with this campaign for lomographic cameras.
Among up and coming talent, Comm Arts is all but unknown. The solution: create a direct mail, print, and interactive campaign that illustrates the passion the creative-gods-that-be have for the magazine.
Okay, so I draw a little, design a little, and dabble in most everything. If you like stuff that sometimes isn't advertising, then maybe you'll like this page.
I'm also known to do a little film, motion graphics, and directing here and there.